DIRECTV Web & Mobile.
Helping customers easily access entertainment and manage their accounts.
CONTEXTLaunched in 1994, DIRECTV is a direct broadcast satellite provider serving households in the United States, Latin America, and the Caribbean. In 2015, DIRECTV was acquired by AT&T.
Based on analytics and user research, DIRECTV wanted to streamline the "My Account" experience (dubbed "self care") for existing customers by revamping the visual design, user interface, and copy for both mobile and web.